case study 


Named as Complex Magazine’s 2014 Coolest Brands, Qilo is a young, contemporary streetwear based in New York city. Known for their superb quality and relaxed fits, Qilo produces fun, one of a kind pieces using their signature motif: the pineapple.



Overwhelmed with how quickly the brand was growing, Qilo approached Lemon Brands become their Brand Manager to ensure that the brand will continue to thrive.



Lemon Brands moved quickly to refocus the brand's efforts in sales and promotions, brand activation, creating a concise production schedule, developing brand guidelines, and creating brand visibility. Now standing on a solid foundation, Qilo posed to make a big splash in 2017. 


Services Included: 


  • Brand Management + Guidelines
  • Brand Evaluation
  • Product + Brand Development
  • Brand Positioning
  • Brand Activation


  • Social Media Management
  • Competitive Brand Analysis
  • MSRP Analysis
  • Sales + Promotions (B2B + B2C)
  • Consumer Insight
  • Retail Strategy + Visual Merchandising
  • Staffing


  • Trade Show Booth Design + Activation
  • Lookbook + Linesheet  + Hangtag Design
  • Photography/Videography Motion + Graphics
  • Digital + Print Collateral
  • Content Curation



Line Sheets